Thursday, September 30, 2010

Environmental Saviour


First there was mink, then came leather, and recently there was leopard print. This season the runways of Burberry, Sergio Rossi and Roberto Cavalli have been covered in snake and crocodile skin. Whilst the textured tones of the scaly slinkers may be appealing to some; many bloggers and journalists across the globe have questioned the ethics behind the animals that have to be sacrificed for such fashions.

The controversial methods that bring the snakes and crocodiles to the runway are what seem to be under fire. Unfortunately, animals are being farmed actively for their skin – and to some this is simply unacceptable.

Many Australian’s will be well aware of the pesky Cane Toads that have managed to spread through habitats across Queensland. The toxic skin of the Cane Toad means that as a species it has managed to kill hundreds of native Australian animals, threatening the biodiversity of the country on the whole. For this reason, Cane Toads are culled in order to protect native species from their toxic terrorization.

Whilst the demand for snake and crocodile skin may be on the rise, Gideon thought of a fantastic idea to help save our native species from an untimely trip down the runway, and use a resource that is otherwise being wasted. The new range of Gideon Shoes will see the rescued Cane Toad hydes going to good use, in a variety of funky colours. The shoes are a resourceful way to be fashionable, whilst remaining environmentally ethical.

Photos coming soon!

Agent Gideon

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